Colby is a digital marketing leader, writer, and entrepreneur with a passion for using social media as a storytelling medium that engages communities.
Previous work:
During her decade long tenure as co-founder and president of the award-winning software company Wildform, she headed the marketing for dozens of product launches and became disciplined at ensuring that her marketing efforts served her company’s bottom line. (Pioneers in web video, Wildform was sold to On2 and then bought by Google.) She continues this practice with her clients today, ensuring that her social and digital marketing supports their goals. Prior to that, she held VP of Marketing positions at two startup companies whose brands she launched, and was a web producer at the New York Times where she learned how to manage large, high-profile, online communities. All these experiences inform her ability to provide valuable guidance and create winning digital strategies for her clients. Perhaps, her most valuable asset is her ability to write quickly and well. She excels at adapting her clients’ intellectual properties to the social networks. She believes that social media is an evolving genre of storytelling and that a well-told tale can change the world.
Educated at Barnard College, Columbia University (BA) and Harvard (MA), Colby has an abiding interest in imagining better worlds. She was a founding fellow of Margaret Atwood’s Practical Utopias. Her articles on divestment have appeared in Yes! Magazine, Truthout and BillMoyers.com and her speculative fiction in Orca Literary. She is a member of the Sierra Club’s Clean Break Committee that advocates for legislation and regulations that mitigate the environmental impacts of oil and gas drilling. In addition, she currently serves as a West Los Angeles Executive Committee member of the Angeles Chapter of the Sierra Club. Colby has lectured on social media marketing at USC Annenberg, the New York Film Academy, and Harvard University.